About Us

Open Revenue Consulting

We are an international strategic consultancy specializing in Profit Management, Digital Marketing, and Sustainability for the hotel and tourism industry. Our mission is to help hotels and hospitality companies transform their revenue into sustainable profits by combining strategic vision with operational implementation and technological innovation.

With over 20 years of experience in the sector, we work alongside hotel chains, resorts, restaurants, and international groups to optimize processes, reduce costs, and maximize profitability, always with a clear focus: sustainable and responsible growth.

A finalist in the Green Awards UK and STN Inspire Sustainability Awards, Open Revenue Consulting has led projects of global impact, including the implementation of The Pledge on Food Waste, recognized by the UN for its comprehensive reduction in emissions and operating costs, as well as collaborations with Marriott International, Hyatt Hotels, Devere Company, Starwood Capital Group, London Regional, Magic Hotel Group, RH Hoteles, Port Hotels, HD Hotels, SATOCAN, Landmar Hotels, GF Hoteles, Tenerife Luxury Hotels, and numerous independent hotel groups and properties. Our team brings specialized knowledge, cutting-edge technology, and a genuine commitment to transforming the industry.

Cristina Blaj – Founder & CEO

Cristina Blaj is the founder and CEO of Open Revenue Consulting. With a solid track record in revenue management, strategic consulting, and hotel innovation, Cristina is recognized as one of the most influential voices in the field of revenue management and sustainability in Europe.

Their vision focuses on integrating profitability with corporate responsibility, creating business models that not only improve financial results but also add value to people and the planet.

Cristina has led international training initiatives, digital transformation projects in hotels, and collaborations with global organizations. She is also a regular speaker at international forums such as the Global Revenue Forum (co-founder and organizer of the Madrid edition), HSMAI, HOSPA, the Annual Hotel Conference, the London Asset Growth Summit, the ITH Innovation Summit, AEDH, ADHP, HOSBEC, FITUR, WTM, BTL, and IDeas Converge, and an active advocate for the Sustainable Development Goals in the tourism sector.